About Passionista&Co
Written by founder Alja Jerala
Whole-person healing. Backed by science. Led with heart.
Passionista&Co was born out of frustration — and fascination.
Frustration with a system that forces you to run from one specialist to another, without ever seeing the whole picture. And fascination with the human being: how brilliantly our body, brain, and psyche are wired together — and how often we forget that they cannot be separated.
I’m Alja Jerala, biopsychologist and founder of Passionista&Co. I created this space for people who are tired of quick fixes and shallow solutions.
For those who’ve tried therapy, coaching, or supplements — and still don’t feel better.
For those who keep looping through burnout, chronic symptoms, or emotional overwhelm.
And for the curious ones who want to upgrade their self-awareness, deepen their healing, or simply invest in long-term prevention.
At Passionista, we bring all of you into the process.
Through individual sessions, workshops, retreats, and the self-discovery handbook Who Am I, we address your physical and emotional patterns as one living, intelligent system.
About Passionista&Co
Written by founder Alja Jerala
Whole-person healing. Backed by science. Led with heart.
Passionista&Co was born out of frustration — and fascination.
Frustration with a system that forces you to run from one specialist to another, without ever seeing the whole picture. And fascination with the human being: how brilliantly our body, brain, and psyche are wired together — and how often we forget that they cannot be separated.
I’m Alja Jerala, biopsychologist and founder of Passionista&Co. I created this space for people who are tired of quick fixes and shallow solutions.
For those who’ve tried therapy, coaching, or supplements — and still don’t feel better.
For those who keep looping through burnout, chronic symptoms, or emotional overwhelm.
And for the curious ones who want to upgrade their self-awareness, deepen their healing, or simply invest in long-term prevention.
At Passionista, we bring all of you into the process.
Through individual sessions, workshops, retreats, and the self-discovery handbook Who Am I, we address your physical and emotional patterns as one living, intelligent system.
What You Can Expect
Clients who work with me often say they…
Because healing doesn’t start in the head — it starts in the body.
What You Can Expect
Clients who work with me often say they…
Because healing doesn’t start in the head — it starts in the body.

My Approach
We begin with a structured assessment — we evaluate your current state and identify the key causes of the problem(psychological, nervous system–related, and biological).
Based on this, we create a focused plan and work with practical tools such as:
-
psychological methods (emotional regulation, cognitive and behavioral tools),
-
body-based and somatic practices,
-
lifestyle and biological interventions (sleep, stress, gut-brain axis),
-
and, when needed, collaboration with medical specialists.
The work is direct, practical, and tailored to you.
I value depth, but also efficiency — healing doesn’t need to take years.
The goal is real-life results and helping you become your own best support.

My Approach
We begin with a structured assessment — we evaluate your current state and identify the key causes of the problem(psychological, nervous system–related, and biological).
Based on this, we create a focused plan and work with practical tools such as:
-
psychological methods (emotional regulation, cognitive and behavioral tools),
-
body-based and somatic practices,
-
lifestyle and biological interventions (sleep, stress, gut-brain axis),
-
and, when needed, collaboration with medical specialists.
The work is direct, practical, and tailored to you.
I value depth, but also efficiency — healing doesn’t need to take years.
The goal is real-life results and helping you become your own best support.
Why I Do This
Because I care. Deeply.
About people. About truth. About growth.
I believe we deserve a different kind of care — one that doesn’t just treat symptoms, but understands systems. One that doesn’t rush, but also doesn’t waste your time.
Passionista&Co is not just a brand. It’s a movement — toward more regulated, self-aware, and truly healthy human beings.
And for me, health doesn’t mean the absence of illness.
It means being in connection — with yourself, your body, your boundaries, your joy.
That’s what I’m here for.
And yes — I absolutely love what I do.
Why I Do This
Because I care. Deeply.
About people. About truth. About growth.
I believe we deserve a different kind of care — one that doesn’t just treat symptoms, but understands systems. One that doesn’t rush, but also doesn’t waste your time.
Passionista&Co is not just a brand. It’s a movement — toward more regulated, self-aware, and truly healthy human beings.
And for me, health doesn’t mean the absence of illness.
It means being in connection — with yourself, your body, your boundaries, your joy.
That’s what I’m here for.
And yes — I absolutely love what I do.
